We’ve rolled out a brand-new Analytics Dashboard inside the America First Advertising customer portal, designed to give you clear, measurable insight into how your ads are performing across our screen network.
Once you log in, you’ll notice a new Dashboard tab at the top of the portal. Inside, you’ll find three powerful analytics views that break down performance in a way that actually matters.
Total Foot Traffic
This tab shows the measurable foot traffic generated while your ad is active.
You can:
- Select a custom date range
- See total captured foot traffic across your network
- View traffic distribution if your ads run on multiple networks
For example, in one network over a single week, more than 16,000 visits were captured. You’ll also see:
- Average dwell time (how long people stay at locations)
- Average visits per day across the network
Longer dwell times mean more opportunities for your ad to be seen — simple as that.
Compare Traffic
The Compare Traffic tab lets you analyze trends over time.
Once enough data is collected, you can:
- Compare week-to-week or month-to-month foot traffic
- See how performance changes over different periods
- Identify growth, seasonality, or spikes tied to promotions
This feature becomes more powerful the longer your ads run, giving you real historical context instead of guesswork.
Screen Time (Ad Plays)
Screen Time shows exactly how many times your ad has played.
You’ll be able to:
- View total ad plays for a selected date range
- See performance by individual networks
- Track total playtime in hours
In one example, an ad generated 36,000+ plays in a single month — translating to over 80 hours of screen time on just one network.
As your campaign runs longer, the charts fill out and trends become even clearer.
Why This Matters
This dashboard isn’t about vanity metrics. It’s about transparency and accountability.
You can now see:
- Where your ads are running
- How often they’re shown
- The type of real-world traffic surrounding them
No fluff. No assumptions. Just clean data to help you understand the value of your advertising.
That’s the new Analytics Dashboard in a nutshell — and it’s live now in the America First Advertising customer portal.
